digital campaigns
product pages
pbjective: create multiple product page layout concepts to support informed purchasing within retailers high-velocity shopping environment. The focus shifted from brand discovery to helping consumers confidently evaluate, compare, and select a fragrance through structured content and visual hierarchy..
role: design to prioritize information hierarchy, scannability, and scent clarity, enabling shoppers to quickly understand differences between fragrances while supporting confident purchase decisions. adapted to various retailer specs
outcome: provide a flexible, scalable system for product storytelling that supports conversion while maintaining clarity, usability, and brand cohesion.
landing pages
objective: as this marked the brand’s initial entry onto Amazon, the primary objective was to establish brand presence, capture consumer attention quickly, and communicate product value within Amazon’s fast-scroll shopping environment.
role: designed to capture attention in a crowded category by combining strong visual hierarchy and brand storytelling. the design guides shoppers from brand discovery to purchase through clear scent communication, elevated imagery, and a streamlined content flow optimized for Amazon browsing behavior.
outcome: the final landing page delivers a polished, brand-forward experience that introduces the fragrances effectively, enhances product visibility, and supports conversion through thoughtful UI/UX decisions.
